Welcome to Robbie's


Robbie's is the home of Robbie, variously: writer of words, founder of Make More Dots, inventor of 'grated butter', sometime creative director, camera owner, cardigan wearer, keen snoozer and maker of stuff.


Some explanation for the things listed above
AKA: what exactly *is* grated butter?
  • Writer of words: I've written scripts, guides, maps, jokes, ads, talks, courses, instructions and loads of post-its.
  • Founder of Make More Dots: An organisation that believes the world would be a better place if we were all more curious.
  • Inventor of 'grated butter': Works well in winter when the butter's rock hard and you want low-frustration toast (or if you're a nutter who keeps it in the fridge).
  • Sometime creative director: Award winning creative director in agency-land advising organisations incl. PlayStation, Lego, BBC, Comic Relief, Red Bull.
  • Camera owner: Enthusiastic photographer with credits at a Venice Biennale and in various books.
  • Cardigan wearer: I wear cardigans sometimes. I like their buttoned up, deep necked, woolly fledged style.
  • Keen snoozer: I once slept through a car smashing into the building I was in and the subsequent emergency services working for 4 hours.
  • Maker of stuff: You can see the great and clever stuff below. Some odd bits too. The terrible stuff I've hidden.


Some stuff I have done (do) and made (make)
A mix of the professional and the slightly odd.
Current/recent projects:
Past glories:
  • Real: The Physical Network: The world's first (probably) physical social network, created for The Royal Mail at 1000heads.
  • Rise Bakery: Helped created a brilliant bakery brand (and social enterprise) for homeless charity Providence Row.
  • The Morning After Brewery: Branding entire bars to promote conversations about safe sex and alcohol, created for YouthNet at 1000heads.
  • Gotham City 3D: A 3D version of The Dark Knight's Gotham City built in Nokia Maps (for Nokia/Warner Brothers).
  • Social Stickle Bricks: Well, Lego. Helped create the animations that launched the brand on Vine and Instagram.
  • Party Politics: I helped and advised a team who - against all odds - changed the face of British Politics in 2015. (Can you guess which?)

Fun stuff:
Some experiments with Twitter bots:
Selected scripts
Words I have written that have been acted out

I've also written sketches and jokes broadcast on BBC Radio 4 and BBC Radio 7, written work for the stage in London and the Edinburgh Fringe, produced (the only, I think) radio adaptation of Joe Orton's 'Loot', had short stories and poems published and moved people to tears with my moving/crushing words in leaving/birthday/christmas cards.



Robbie elsewhere

  • On Twitter receiving customer service and trying to be witty.
  • On Medium writing blunt (as in 'not cutting') satire.
  • On LinkedIn for all the usual nuts and bolts.

Robbie facts

  • London based (and proud resident of Catford, SE6).
  • Twice contestant on University Challenge.
  • Loyal member of the Tartan Army.
  • Owner of a T-Rex tooth and part of the Apollo 11 command module.

Hola, Bonjour, Hello

If you want to talk turkey (or any other flightless bird), email me on and we can start the fiesta...
© Robbie, 2018